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Top affiversemedia.com News

Affiliate in Every Moment: Highlights & Lessons from this Season’s Guests

Affiliate in Every Moment: Highlights & Lessons from this Season’s Guests

This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer’s journey from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demonstrate how sophisticated tracking, authentic partnerships, and cross-channel integration are revol…Read Article

Affiliate Fraud: What It Is and How To Spot It

Affiliate Fraud: What It Is and How To Spot It

Affiliate fraud is growing as affiliate marketing becomes more popular. Here are the five main types of affiliate fraud and how to spot them.Read Article

The Five Critical Factors That Drive Consumer Behaviour

The Five Critical Factors That Drive Consumer Behaviour

Bottom Line Up Front: Understanding the five key factors that influence consumer behaviour—psychological, social, cultural, personal, and economic—enables marketers to create more targeted campaigns, build deeper customer relationships, and drive higher conversion rates. These interconnected forces shape every purchasing decision and provide the foundation for effective marketing strategies. Why Consumer Behaviour Matters More Than Ever In tod…Read Article

The Last Gambling Monopolies in Europe

In recent decades, most European countries have liberalised their gambling markets, moving away from state-run monopolies toward licensing systems that allow private operators to enter under regulation. However, a handful of countries still maintain strict monopoly models — where only government-controlled entities are permitted to offer gambling services. These last-standing gambling monopolies in Europe continue to draw attention from both reg…Oslo, Norway · Oslo Read Article

What is the Cost-Per-Click Compensation Model?

Bottom Line Up Front: The cost-per-click (CPC) compensation model is transforming how brands approach performance marketing by enabling them to pay only when users actively engage with their content. Unlike traditional advertising models that charge for impressions, CPC ensures every marketing dollar drives genuine user interest, making it a powerful tool for both emerging brands and established enterprises seeking measurable, budget-controlled …Read Article

The Effects of Digital Marketing on Consumer Behaviour

Bottom Line Up Front: Digital marketing has fundamentally transformed consumer behavior, creating a privacy-conscious, personalization-demanding audience that expects authentic, contextual experiences across all touchpoints. With 77% of consumers expressing privacy concerns and 64% preferring companies that tailor experiences to their needs, success in 2025 depends on balancing personalization with privacy-first strategies. The digital marketin…Read Article

Should Affiliates use AI Content To Rank?

Bottom Line Up Front: The latest Ahrefs study of 600,000 webpages reveals no evidence that Google penalizes AI-generated content, with correlation between AI usage and ranking position measuring just 0.011. For affiliate marketers, this data-driven insight changes everything about how we approach content creation in 2025. The question haunting affiliate marketers worldwide just got its most definitive answer yet. After months of speculation abo…Google · United States Read Article

RAV 2025 Shortlist Announced!

We’re excited to announce the official shortlist from our inaugural RAV awards entries. Over the past few weeks, we’ve had the absolute honour of watching over 150 entries pour in from across the performance marketing industry for our inaugural Rising Affiliate Victor (RAV) Awards. Each submission was a pleasure to read. Each story showcased something that truly matters as we whittled down the entries to create this year’s first RAV awards sho…London, England · London Read Article

From Outreach to Outcomes: Building Smarter Affiliate Programs

In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships Read Article

Makeberry Builds the Future of Affiliate Intelligence with Unified Analytics Platform

We continue our interview series at iGB Live with Oleksandr Kulyk, Head of Makeberry Affiliates, as Lee-Ann discovers how Makeberry is revolutionising affiliate decision-making through comprehensive data consolidation and predictive analytics. Data fragmentation has become one of affiliate marketing’s most persistent challenges, with marketers constantly switching between multiple analytics tools to gain comprehensive insights. Makeberry is dev…Read Article

Joker Partners Prioritises People Over Traffic: A Partnership-First Approach to Affiliate Success

Affiverse Founder and CEO, Lee-Ann Johnstone, sat down with the Joker Partners team at iGB Live to explore how authentic relationships are reshaping affiliate marketing in the iGaming sector… In an industry often dominated by performance metrics and conversion rates, Joker Partners is taking a refreshingly human approach to affiliate marketing. During a candid conversation at iGB Live, the team behind this emerging affiliate program revealed th…Indonesia · Indonesia Read Article

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