‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025 - adobo Magazine Online
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‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025 - adobo Magazine Online
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative Officer Raoul Panes had a front-row seat to some of the world’s most exciting and innovative work in gaming. As a jury member for the Entertainment for Gaming category, he joined a global group of strategists, gamers, creatives, and planners to evaluate not just the ideas, but also the thinking and cultural t…
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