US EditionDKMS and Serviceplan Köln Rely on Emotional Stories in Their New Stem Cell Donation Campaign.
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Donor search: Agentur Serviceplan Köln und die DKMS start a campaign to animate people to register as stem cell: "Mund auf. Stäbchen rein. Spender sein." At the center are true stories about blood cancer and second chances, among others told by the "genetic twins" Arno and Nico. campaigngermany.de (free after registration), youtube.com (30-Sek-Clip) (Photo: Serviceplan Köln)
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