Competing against Uber: How cities have built their own taxi-hailing apps under differing models

How Uber measures value perception (with formula!)

This article is based on Laurence Savin’s brilliant talk at the Sydney Product Marketing Summit. PMA members can enjoy the complete recording here. Since giving this talk, Laurence has taken on a new role as Head of Marketing at Amber Electric. Congratulations, Laurence! 🎉Understanding value perception is crucial for any product marketer – and it’s something I’ve been diving deep into over the last year.I work at Uber, focusing on our membershi…

Competing against Uber: How cities have built their own taxi-hailing apps under differing models

As major ride-hailing firms like Uber continue to dominate global transport markets, a growing number of cities and local taxi operators are responding with their own digital booking platforms. These homegrown apps are aimed at supporting licensed drivers and offering an alternative to the commission-heavy model employed by multinational tech companies.Over the past decade, several municipalities and independent taxi groups have launched their o…