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Top Product Marketing Alliance News

Turn experience into interview-winning proof points: Part 1

Turn experience into interview-winning proof points: Part 1

The secret to landing your next product marketing job? It's not just what you’ve done – it's how you show it.This four-part series was written for PMMs trying to translate years of behind-the-scenes magic into words that land them a job. I know how hard it is to write about your own experience while you're still in it. So I did it with you, and for you.I’ve pulled 15 real responsibilities straight from live product marketing job postings. These …Read Article
4 prompts for AI-powered market research and CI
OECD · United Kingdom

4 prompts for AI-powered market research and CI

Most Product Marketers we speak to say the same thing: They're drowning in data but starving for insights. PMMs have access to more market research, customer feedback, and competitive intelligence than ever before — but turning that raw information into strategic advantage remains a constant challenge.These four AI prompts solve that problem by changing how you analyze and extract value from your research efforts. Each prompt moves you beyond ba…See the Story
Weighing your options when deciding between developing systems or using third-party tools

Weighing your options when deciding between developing systems or using third-party tools

It doesn’t matter what industry your business is in – there’s a good chance you rely on software in one way or another. Whether using a financial planning tool, task management solution, or simply an email client, software is often required to help keep your business operational.As your business grows, it’s likely that you’ll need to evaluate and possibly subscribe to a number of different solutions to scale your business processes and workflows…Read Article

How to win at win-loss eBook

You’re running win-loss interviews. You’re creating reports. But still, no one’s acting on the insights. Sound familiar?Most win-loss programs stop just short of actually changing anything... This eBook is for you if...You’re tired of execs nodding politely at your win-loss findings... then ignoring them.You’re stuck in “reporting mode” and struggling to show how your work actually impacts revenue.You know win-loss should be strategic, but your …Read Article

Beyond the launch: Unlock the levers to drive revenue growth

As a product marketer, it’s easy to get caught up in the excitement of launching new products. After all, the launch day is when everything comes together – the messaging, the demos, the events. But what happens next? How do we ensure the product doesn’t just get launched and then left to fend for itself? The truth is, the real work begins after the launch. It's about turning that initial excitement into sustainable business growth, and that’s w…London, England · LondonRead Article

How far has PMM come in the last 7 years?

“Product marketers are the people responsible for being able to deeply understand and therefore articulate what is different and better and remarkable about your offering.” – April Dunford, Founder of Ambient StrategySeven years might not seem like much, but in product marketing it’s a lifetime. Back in 2019, product marketers were often misunderstood and flying under the radar. Fast forward to today, and they’re playing a central, strategic rol…Read Article

Why rushing AI products backfires

Laura Kaminski shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes.Artificial IntelligenceRead Article

How Salesforce drives global go-to-market success in 4 steps

How do you take dozens of products across a range of industries into multiple global regions and make it all work?That’s the challenge we face as product marketers operating at scale. At Salesforce, we’ve got a massive portfolio – from our core CRM to tools like Slack and Tableau – and we serve customers in AMER, EMEA, and APAC. It’s a lot to coordinate.I’m Nicole Watson, Director of Product Marketing at Salesforce, and I’ve been lucky enough to…United States · United StatesRead Article

6 GTM lessons to expand SaaS into new markets

Expanding your SaaS business into new markets sounds exciting — and it is. But it can also be messy, complicated, and full of surprises.Over the past few years, I’ve helped teams grow from Canada into the U.S. and Europe, from Germany into North America, and across different spaces like MarTech and HR Tech.With each move, I picked up lessons that made the next one a little smoother.So, in this post, I’m sharing six of those lessons — the kind of…Canada · CanadaSee the Story

Product marketing comparison frameworks

Navigating the world of marketing can be tricky when everyone’s roles overlap. Our product marketing comparison frameworks break down key differences and similarities between product marketing and other marketing disciplines – making it easy to align your team and sharpen your strategy.What is a product marketing comparison framework?This framework, crafted by PMM legend and our very own CEO Richard King, offers side-by-side comparisons between …Read Article

Using internal data to craft compelling, unique content

Data is valuable because it gives us proof that the universe we are using to craft our story is the right one. We often hear that we should start our pitch with either a story or a number. I understand the directive, and I’ve used it many times, but that’s just where the real work starts. Numbers themselves should tell a story. Even if we find the largest number that would make it a no-brainer to purchase, it might not move my customer. For exam…Read Article

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