US EditionClipping as a creator strategy: what marketers need to know
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Clipping as a creator strategy: what marketers need to know
If you've noticed an uptick in short, snappy clips promoting podcasts, events, or apps on your feed, you're not imagining it—welcome to the world of “clipping.”What began as a scrappy audience-growth tactic among creators is now turning into a quietly powerful performance channel for advertisers.This article explores what clipping is, how it works, why it’s gaining steam in 2025, and what marketers need to watch out for as the line between creat…
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