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ChatGPT Developer OpenAI Could Run Out of Money by 2027, Experts Warn

OpenAI will place clearly labeled ads in ChatGPT’s free and $8-tier plans to generate billions in revenue while keeping premium tiers ad-free and protecting user data.

  • On Jan. 16, OpenAI announced it will begin testing advertising on ChatGPT in the coming weeks, placing sponsored listings at the bottom of responses for free users and ChatGPT Go, an $8-per-month option.
  • To raise revenue, OpenAI is monetizing ChatGPT this year and expects `low billions` from ads by year-end as rivals like Google narrow its lead.
  • Brands including Elf Cosmetics, Petco and Samsonite are already testing ads in the U.S., and OpenAI added a commerce protocol with Shopify to enable sales within AI Mode.
  • OpenAI said it will protect users' conversations, label ads clearly, exclude certain topics and users under 18, and keep Pro, Business and Enterprise subscription tiers ad-free.
  • OpenAI is testing ads without an ads chief, lacking a mature ad-tech stack and self-serve infrastructure, while advertisers and CMOs demand comparable measurement capabilities.
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OpenAI announced that ChatGPT will incorporate ads related to the conversations of users using the free plan and ChatGPT Go subscription. The bill will start as a test in the United States in the coming weeks and will apply only to people over 18 years of age who have signed in. The company clarified that ChatGPT Plus, ChatGPT Pro, ChatGPT Business and ChatGPT Enterprise subscriptions will not include advertising. According to OpenAI, ads will n…

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marketingdive.com broke the news in on Tuesday, January 20, 2026.
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