Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies

Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies

The #PehliThaliMaaKi campaign by Badshah Masala used Mother’s Day as a context to spotlight a common, often unspoken tradition in Indian households, mothers eating last after serving their families. The campaign encouraged families, particularly children, to reverse this practice by preparing and serving the first plate to their mothers instead. To support participation from those with little cooking experience, the campaign introduced Rasoi ka …