Camila Escobar, President of Juan Valdez: “We Have a Very Large Expansion Plan in Exponential Growth Markets”

El Pais

Lean Left

Factuality

Ownership

The coffee has become the new black gold. And the companies of the sector live a sweet moment. Camila Escobar (Bogotá, 43 years old) presides Procafecol, the owner group of Juan Valdez, the popular Colombian brand of coffee, and celebrates the high price of Arabica beans and robust, the two most popular varieties, in the raw material markets. This executive explains that the price of coffee has multiplied by two in two years. “It is great news f…

Valora Analitik

Factuality

Ownership

Juan Valdez opens his first store at Mallorca airport in Spain. Image: Cortesía Juan Valdez. Juan Valdez continues to position himself in the world and opens his first shop at a European airport, marking a milestone in his internationalization strategy. The brand announced the launch of its new point at Palma de Mallorca Airport with which it begins its expansion in Spain, a key country in its strategy. This opening represents the realization of…