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Published 4 months ago

California retailers without ‘gender neutral’ section for kids face fines up to $500 under new state law

  • California stores face a penalty of up to $500 if they don't implement a gender-neutral section for children, according to a new bill set to go into effect on January 1, 2024.
  • The legislation applies to retail department stores with 500 or more employees in California that sell childcare items or toys.
  • Target faced backlash and calls for a boycott over its inclusion of LGBTQ+ clothing in its 2023 Pride season items, but later removed some products.
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