US EditionTesla’s Brand Is Losing Its Shine, Lagging BYD and Xiaomi: UBS Poll
- A UBS survey found Tesla fell to 14% as the top EV brand choice in China last year, trailing behind BYD and Xiaomi.
- Tesla's decline follows growing competition in China and global brand challenges worsened by CEO Elon Musk's political involvement.
- Tesla's market share dropped to 7.96% in China's BEV market with Q1 China retail sales at 134,607 units amid intense rivalry from BYD and Xiaomi.
- UBS reported Tesla's US and European brand consideration fell significantly, citing Tesla's "limited vehicle lineup and affordability" concerns and a 47.64% stock price downside target.
- The brand erosion opens space for Chinese rivals, with BYD leading BEV sales gains and Xiaomi launching new competitive models like the YU7 SUV.
13 Articles
13 Articles
Tesla Dropped from #2 Auto Brand to #3 Auto Brand in California in 1st Quarter - CleanTechnica
Continuing our series on California EV sales in the first quarter, we’re now on to overall auto brand rankings. Why spend so much time on California? Well, if it was a country (and the rest of the US was still a country), it would be the 10th largest auto market ... [continued] The post Tesla Dropped from #2 Auto Brand to #3 Auto Brand in California in 1st Quarter appeared first on CleanTechnica.
Chinese EV buyers no longer consider Tesla a technology leader, warns UBS
BYD has surpassed Tesla as the EV brand in China perceived to have the best technology, according to results from an annual global EV adoption outlook conducted by UBS. New market entrant Xiaomi, best known for its cell phones, is also rising fast in the eyes of Chinese consumers. Tesla’s perceived lead in EV technology is under direct assault in China by domestic manufacturers in the world’s largest car market. On Tuesday, investment bank UBS w…
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