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Price War Sparks EV Financial Crisis Concerns in China

  • On June 13, 2025, BYD executives warned that China's ongoing EV price war is dangerous, unhealthy, and unsustainable for the industry.
  • This warning followed BYD's aggressive late-May price cuts of 10 to 30 percent on models like the Dolphin, Seal, and Atto 3, amid shrinking margins and pressure on smaller brands in an oversupplied market.
  • In 2024, BYD’s net profit increased by 34 percent, reaching 40.3 billion yuan, while its revenue saw a 29 percent rise to 777.1 billion yuan. During the same period, the company’s total debt expanded by 10.3 percent, totaling 584 billion yuan, with a debt-to-asset ratio of 74.64 percent.
  • Last October, the European Union implemented tariffs on Chinese electric vehicles ranging between 17 and 35.3 percent, with BYD subject to a 17 percent rate. Meanwhile, BYD intends to invest as much as $20 billion to grow its presence across European markets in the coming years.
  • These developments indicate that despite BYD's global growth and market strength, escalating price competition risks undermining profit sustainability and pressuring many automakers, especially smaller brands.
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The stock price of the e-car manufacturer BYD has collapsed dramatically. The price decline was not a sell-off, but a result of a share split. But the capital measure is quite different than expected – to the anger of the shareholders. WORLD explains what investors now need to know.

·Dortmund, Germany
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Nikkei broke the news in Japan on Friday, June 13, 2025.
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