US EditionBooking.com and Expedia Dominate the Visibility, While the Rest of the OTAs Compete on Price.
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Content provided by 123Compare.me. Major online travel agencies (OTAs) are competing on visibility, while other OTAs are relying on lower prices to attract bookings, according to the May edition of the World Parity Monitor (WPM) produced by 123Compare.me. This new monthly report analyzes OTA visibility in both sponsored and organic listings and its relationship with pricing behavior in the world's major travel markets. The results show that Book…
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