US EditionAustralian-led benchmarking study puts AI’s creative chops under the spotlight
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Australian-led benchmarking study puts AI’s creative chops under the spotlight
A new global benchmarking study is set to evaluate large language models (LLMs) for creativity.The project, led by Australian AI startup Springboards and backed by Advertising Council Australia, D&AD, the IPA, APG, and other industry bodies locally and globally, aims to help agencies and brands identify which AI tools are best fitted for idea generation, […]
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