US EditionApple’s Streaming Service Gets Harder to Tell Apart From Its Streaming App, Box
- On Monday, Apple announced that Apple TV+, streaming service, will be renamed simply Apple TV, revealed in press material tied to F1 The Movie streaming Dec. 12.
- Following a price increase, Apple said Apple TV’s monthly fee rose to $12.99 reflecting expanded programming since its Nov. 1, 2019 launch with eight original series.
- Apple says the service is available in over 100 countries and regions on over 1 billion screens, including iPhone, iPad, Apple Vision Pro, Mac and online at tv.apple.com.
- Reports show Apple is losing $1 billion annually on Apple TV, which had around 45 million subscribers in March, while Apple folds it into Services, growing 13% to $27.4 billion.
- Speculation in recent months suggests Apple might add an ad-based tier, and observers say the rebrand could foreshadow changes amid three Apple TV products.
39 Articles
39 Articles
Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move
Damson Idris as Joshua Pearce and Brad Pitt as Sonny Hayes in Apple Original Films' "F1 The Movie," premiering December 12, 2025 on Apple TV.AppleApple TV+ is now called Apple TV, not to be confused with its app or hardware device.Branding experts applauded the rebrand as Apple's streaming service matures."When a brand becomes iconic, simplicity is the ultimate flex," one creative director said.Are you ready to watch Apple TV on your Apple TV th…
Apple TV+ is now just Apple TV
It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place. Disney made Hulu the "global general entertainment brand" on Disney+ when it rebranded the Star hub on the service. Now Apple would like you to know that it’s changing the name of its streaming service too. Going forward, Apple TV+ is now just Apple TV.T…
Apple TV+ Undergoes Name Change in Quiet Rebrand | Just Jared: Celebrity News and Gossip
Apple TV+ has undergone a quiet rebrand! The streaming service will now be known as “Apple TV,” removing the “+” from the logo entirely. They shared the change in a press release announcing the streaming release date for Brad Pitt‘s F1: The Movie. Keep reading to find out more… They wrote in the press release, which was published today (October 13), “Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming deb…
MyCentralOregon.com
Apple TV+ is rebranding to Apple TV
Jennifer Aniston as Alex Levy in ‘The Morning Show.’ (Apple TV) Apple’s streaming service is leaving the plus behind. Apple TV+ is rebranding to Apple TV, the company announced on Monday. The name change was revealed in a press release announcing the streaming release date for F1: The Movie. Toward the end of the press release, Apple announced that Apple TV+ will now be known as Apple TV. The company referred to the rebrand as “a vibrant new ide…
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