Anietie Udoh Calls for Ethical Storytelling in African Brand Campaigns

Anietie Udoh Calls for Ethical Storytelling in African Brand Campaigns

Anietie Udoh, a respected creative marketing strategist and Divisional Director at Marketing Edge Nigeria, has called on African brands and agencies to embrace ethical storytelling as the foundation for impactful and globally competitive campaigns. In a recent interview granted as part of his role on the 2025 AME (Advertising & Marketing Effectiveness) Awards Grand Jury, Anietie emphasized that storytelling must go beyond entertainment and persua