US EditionAmazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases
UNITED STATES, JUL 11 – Amazon extends Prime Day to four days, offering membership perks to young shoppers amid tariff concerns and forecasts of $23.8 billion in online spending, a 28.4% increase from last year.
- Amazon is holding its annual Prime Day event from July 8-11, extending it to four days exclusively for Prime members in the US.
- The extension follows ongoing uncertainty about price increases caused by tariffs that President Trump announced in April and later paused.
- Amazon is featuring significant savings this year, including $100 discounts on most M3 iPad Air models, AirPods Pro 2 reduced by $90 to $159.99, and a $150 price reduction on the 15-inch M4 MacBook Air versions.
- Prices start at $299 for the 128GB Wi-Fi iPad and $399 for the 128GB Wi-Fi iPad mini 7, while Apple Watch Series 10 models drop by $100, with the 42mm GPS version at $299.
- These offers aim to attract shoppers facing possible tariff-related price hikes after the Aug. 1 tariff deadline extension, encouraging purchases before potential cost increases.
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