US EditionAmazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases
UNITED STATES, JUL 9 – Adobe Digital Insights forecasts $23.8 billion in U.S. online spending during the extended four-day Prime Day amid tariff concerns and increased competition from other retailers.
- Amazon launched its 2025 Prime Day event on July 8, extending it to four days for the first time from July 8 to July 11.
- Amazon expanded Prime Day because shoppers, according to Vice President Jamil Ghani, "wanted more time to shop and save" amid tariff-related uncertainties.
- The event features discounts on Apple products including iPads starting at $299, Apple Watch Series 10 at $299, and MacBook Air models with up to $175 off.
- Adobe Digital Insights projects that Prime Day will generate $23.8 billion in sales, marking a 28% increase compared to last year, despite a 14% decline in sales during the initial four hours relative to the same timeframe previously.
- Many third-party sellers plan to reduce or skip discounts due to tariff concerns, suggesting sales may spread over four days but not increase substantially overall.
181 Articles
181 Articles
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