US EditionAishwarya Rai Moves Delhi High Court over Personality Rights
- Bollywood actress Aishwarya Rai Bachchan has filed a petition in the Delhi High Court seeking legal protection against the unauthorized use of her name and image.
- The suit arose after several websites, including aishwaryaworld.com, used Rai's name and images without authorization to sell merchandise and circulate morphed content.
- Senior advocate Sandeep Sethi, acting on behalf of Rai Bachchan, contended that fake intimate images and AI-produced explicit content involving the actor were being distributed online to fulfill illicit desires and deceive the public.
- Justice Tejas Karia indicated orders will be passed to take down infringing URLs and grant injunctions against defendants exploiting Rai's identity commercially without consent.
- The case highlights the court’s effort to uphold celebrity personality rights under Article 21 and may lead to broad protections against unauthorized commercial exploitation online.
35 Articles
35 Articles
Delhi HC protects Aishwarya Rai Bachchan’s personality rights against AI misuse, unauthorised products
In an order passed on September 9, Justice Tejas Karia said the unauthorised use of a celebrity’s likeness without consent not only causes commercial harm but also undermines their right to privacy and dignity
Aishwarya Rai Bachchan moves Delhi HC over misuse of name, AI-generated obscene content
The actor sought protection of her personality and publicity rights..Aishwarya Rai Bachchan approaches Delhi High Court, Aishwarya Rai against misuse of her name and Ai generated porn content, Aishwarya Rai morphed images, Aishwarya Rai takes legal action over morphed and AI images, Aishwarya Rai fights for personality rights, latest news, bollywood news
Aishwarya Rai Bachchan moves to Delhi HC to protect publicity, personality rights over unauthorised use of her AI images
Appearing on behalf of Google, advocate Mamta Rani addressed the procedural process for content removal. She said that the submission of specific URLs would be required in order to take down the images.
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