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AI personalisation in FMCG must be invisible to earn trust

Summary by cfotech.co.uk
New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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cfotech.co.ukcfotech.co.uk

AI personalisation in FMCG must be invisible to earn trust

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

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cfotech.co.uk broke the news in on Wednesday, June 4, 2025.
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