US EditionAI in Marketing and Communications: 9 Key Ethical Concerns Brands Face—and What They Must Do
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AI in marketing and communications: 9 key ethical concerns brands face—and what they must do
Artificial Intelligence has become a cornerstone of modern marketing strategies. From personalized advertisements and automated chatbots to predictive analytics and customer segmentation, AI technologies enable marketers to optimize user experiences like never before. However, as the use of AI in marketing deepens, so does the complexity of ethical considerations. While AI can enhance efficiency and
AI in PR and Communications: Elevation, Not Just Efficiency
AI in PR Isn’t Just a Shortcut There’s a reason everyone is rushing to experiment with AI in PR. The promise of faster writing, automated news tracking, and lower lift on daily tasks is real. But if that’s where your innovation stops, you’re missing the bigger opportunity. The most forward-thinking teams are using AI in PR and communications to move beyond execution. They’re using it to elevate their function inside the business. To think critic…
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