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Top Michael Brito - Building Brands Online News

Project: AI Influencer Narratives & Cluster Analysis

Influencers · San Francisco

Project: AI Influencer Narratives & Cluster Analysis

The below cluster graph was part of an analysis of AI influencers and their conversations about Generative AI and Large Language Models. Here was the process I took: I started the analysis by uploading a CSV file of 18,000 social media mentions of AI influencers about generative AI into Claude. I used Claude’s Sonnet 4 to analyze and create an artifact using this prompt: Using the AI creator data, I would like you to cluster the narratives in a…Read Article

BrightEdge Survey Reveals 68% of Marketers Are Embracing AI Search Shift As Organizations Look to SEO Teams to Lead

BrightEdge Survey Reveals 68% of Marketers Are Embracing AI Search Shift As Organizations Look to SEO Teams to Lead

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How To Measure Brand Value: Track Market Signals

Marketers spend millions building brand equity. Then they try to prove it with quarterly tracking studies that ignore what’s actually happening outside their own four walls. That’s a problem. You can’t measure the value of a brand using internal metrics alone. Brand performance lives in the market. It plays out through coverage, conversation, culture, and competition. If your metrics don’t capture that, they aren’t telling the truth. WHAT IS BR…Read Article

How to Apply Narrative Intelligence: 7 Use Cases

Narrative intelligenceNarrative Intelligence Isn’t Just for Storytelling. It’s a Crisis Radar. is no longer optional. It’s how brands protect reputations, shape conversations, and stay relevant in a volatile information environment. It works two ways. Reactively, it flags risks before they snowball into crises. Proactively, it helps you find cultural openings and steer narratives to your advantage. Both are critical. You need to know what people…Read Article

Smarter Social Media Sentiment Analysis

Key data points Brands are using AI-powered sentiment analysis tools to monitor conversations across platforms in real time, detecting not just positive or negative sentiment, but also nuanced emotions and urgency source. Sentiment analysis is now a standard practice for customer service, marketing, and PR teams to quickly address issues, improve products, and maintain brand reputation source. In 2025, engagement rates remain a key performance …San Francisco, California · San Francisco Read Article

The Strategic Edge of AI Sentiment Analysis

You’re Not Just Listening. You’re Interpreting at Scale AI sentiment analysis does more than track what customers are saying. It captures how they feel and uncovers what drives those emotions. That distinction matters. Especially when you’re processing thousands of product reviews, social comments, customer tickets, and surveys in a single day. Most traditional methods rely on manual scoring or fixed keyword libraries. That approach might catch …Artificial Intelligence · San Francisco Read Article

Sentiment Analysis Using Product Review Data

You Have Feedback. Now Make It Mean Something. Customer reviews are raw, emotional, and often brutal. They are also gold. Sentiment analysis using product review data turns this flood of unfiltered opinion into usable business intelligence. It’s not just about knowing what people think. It’s about quantifying how they feel. And when you have that, you can do more than monitor complaints. You can predict churn, spot product flaws before returns s…Read Article

What is a Brand Ambassador?

A brand ambassador is someone who genuinely loves a brand and promotes it by choice, not by contract. They aren’t paid or asked to promote anything. It’s personal for them. These people don’t follow a script or pose for a fee. They talk about products, refer friends, wear the merch, and offer feedback because they feel a real connection. Often, the brand aligns with something deeper in their identity. It reflects what they value and how they wan…Influencers Read Article

6 Hard Decisions That Make a Brand Communication Plan Work

In most organizations, the brand communication planning process starts with a blank slide and ends with a dusty PDF. Teams nod, leaders sign off, and then everyone forgets about it. Not because the plan was bad, but because it was soft. Strong brand communication strategy and planning is about making clear, sometimes uncomfortable choices. These decisions eliminate ambiguity, reduce internal friction, and create a voice that works across product…Read Article

Why Psychographic Insights Strengthen Marketing Research

Psychographic insights go beyond what people buy. They explain how people think. In marketing research, these insights expose the beliefs, identities, values, and emotional drivers that shape behavior, not just the behavior itself. Psychographics in Modern Marketing Strategies Psychographics, which focus on lifestyle, values, interests, and personality traits, are increasingly used alongside demographics to create more nuanced user personas an…San Francisco, California · San Francisco Read Article

Why Customer Insights Drive Sales and Product Strategy

Customer insights are more than research findings. They are the informed understandings of what your buyers need, expect, and struggle with. And in B2B environments, where decisions involve multiple stakeholders, long sales cycles, and significant investments, that insight is the difference between growth and guesswork. Customer insights for sales & product Customer Insights Drive Personalized Experiences and Higher Conversions: Adding persona…Read Article

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