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Top Michael Brito - Building Brands Online News

AI in Marketing and Communications: 9 Key Ethical Concerns Brands Face—and What They Must Do

Artificial Intelligence

AI in Marketing and Communications: 9 Key Ethical Concerns Brands Face—and What They Must Do

Artificial Intelligence has become a cornerstone of modern marketing strategies. From personalized advertisements and automated chatbots to predictive analytics and customer segmentation, AI technologies enable marketers to optimize user experiences like never before. However, as the use of AI in marketing deepens, so does the complexity of ethical considerations. While AI can enhance efficiency and See the Story

The PR Playbook for Monitoring AI

AI search is quickly becoming the default interface for how people discover and understand information. Instead of offering a list of sources like traditional search engines, it delivers a single, synthesized answer. That answer feels confident. Definitive. And it’s often based on whatever digital footprint your brand has left behind, good, bad, or completely out of context. This shift is a massive deal for communications teams. Because when AI …Read Article

Is AI Search a PR Problem?

Let’s be clear about one thing: AI search isn’t coming. It’s already here. It’s quietly replacing Google as the way people get their information about the world, about companies, and about your brand. Unlike traditional search, AI doesn’t give users ten blue links to investigate. It gives one answer. That answer feels authoritative. It reads like truth. And it’s delivered with the confidence of a seasoned expert, even when it’s dead wrong. If th…Read Article

How to Measure Generative Engine Optimization

For years, brands obsessed over controlling one specific piece of the internet: their Wikipedia page. It was simple math. Wikipedia was the source of truth for the world. News articles, Google knowledge panels, blog posts, and everything in between. It all traced back to that one page, and it had to be factual with relevant information. The call to action was clear: Own your Wikipedia narrative, or someone else will. Today, the game has changed.…Wikipedia See the Story

Prioritize These Earned Media Metrics for 2025

Public relations has never had a shortage of metrics to track. Share of media coverage, impressions, sentiment, volume of coverage, the list goes on. With so many options, it can feel overwhelming. But the truth is, not every metric matters. If you’re serious about demonstrating PR’s role in business growth, you need to focus on earned media metrics that drive real impact. Now, let’s address the elephant in the room: PR attribution. It’s the hol…Read Article

University of Zurich Researchers Conduct Unauthorized AI Experiment on Reddit

52% Left coverage: 33 sources

Reddit · Switzerland See the Story

What's trending on Substack in 2025?

Substack has outgrown its newsletter roots. It is now an influential, emerging media channel that works like a vast conversation engine that carries politics, code, faith, and sports in one roaring current. I analyzed thousands of posts to surface the twenty strongest narratives so far in 2025. Trump debates lead the pack. AI breakthroughs chase close behind. Lifestyle, wellness, and relationship essays still draw steady crowds. The mix shows wh…Read Article

2025 LinkedIn Report: What the Latest Data Tells Us

Metricool’s LinkedIn Study 2025, now paired with fresh findings from Socialinsider’s LinkedIn Benchmarks 2025, reveals a crucial shift: LinkedIn is no longer just a resume warehouse or a quiet hub for B2B thought pieces. It’s evolving into a dynamic, high-velocity content platform where brand visibility, engagement, and growth hinge on precision, speed, and format mastery. Across both studies, we see clear patterns: audience activity is surging,…Read Article

Your Crisis Communication Plan Needs to Lead

If you think a crisis communication plan is a reactive approach, you are missing the point and the opportunity. In high-stakes moments, your crisis communication plan is not just a safety net. It is your brand’s real-time strategy for preserving trust, asserting leadership, and even gaining competitive ground. When a PR crisis happens, and trust … it will, what you say and how fast you say it reveal your brand’s priorities. It is not damage cont…Read Article

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