After Advertising Fraud – Influencers May Face New Rules

Svenska Dagbladet

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Bianca Ingrosso, Jocke and Jonna and Therése Lindgren – these are some of those whom the Swedish Consumer Agency has previously initiated investigations against for unclearly labeled advertising. Now the Swedish Consumer Agency has received a new assignment from the government. Among other things, the influencers will receive clear guidance – so that the marketing is correct.

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The Ministry of Social Rights, Consumer Affairs and Agenda 2030 has tracked more than 100 influencers who published unidentified advertising content, violating consumer protection regulations, as reported by the news agency Europa Press. “Information notes have been used as a preventive discipline tool. Before initiating sanctions, an intervention was chosen in the Ministry,” said the Secretary General of Consumer Affairs and Gambling, Andrés Ba…