US EditionAdvertising and Artificial Intelligence: a Growing Market Driven by Chatbots - The Media Leader
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According to a study by eMarketer, advertising embedded in conversational search engines and artificial intelligence chatbots (such as Google AI Overviews, Bing AI or ChatGPT) is on the verge of rapid growth. In the United States, this emerging market is expected to exceed $1 billion in 2025, reaching nearly $26 billion in 2029, or 13.6% of total advertising expenditures in research. This growth is reminiscent of that of retail media, a segment …
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