A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
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A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also a battleground for brand visibility. TAM Sports' latest advertising report highlights the dramatic contrasts between the 2023 and 2025 finals, underlining how team participation, particularly India's, plays a defining role in shaping advertiser sentiment and media spends. 2023: India vs. Australia – A Ratings and Revenue High In 2023, the sh…
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