US Edition60% of Marketers Increasing Value-Based Messaging
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60% of Marketers Increasing Value-Based Messaging
With mounting price pressures fueling a shift in consumer expectations, many marketers are making strategic changes to their use of owned channels (email, text, websites). These channels have evolved beyond simple conversion tools: They now play a key role in reinforcing brand value, building trust and fostering long-term loyalty. Wunderkind’s latest study on the U.S. tariff effect reveals some of the top adjustments that marketers are making ri…
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