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Ferrari CEO says 40% of new customers are under 40

Summary by Motor Authority
The average age of a Ferrari customer is heading lower, according to its CEO. In an interview with CNBC published on March 16, Ferrari CEO Benedetto Vigna said 40% of new customers to the brand are below the age of 40. That compares to just 18 months ago, when he said that figure stood at 30%. It's an impressive result for a brand whose current...
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Zero2TurboZero2Turbo

40% Of New Ferrari Customers Are Under 40

This marks a significant increase from 30% just 18 months prior.

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Motor AuthorityMotor Authority

Ferrari CEO says 40% of new customers are under 40

The average age of a Ferrari customer is heading lower, according to its CEO. In an interview with CNBC published on March 16, Ferrari CEO Benedetto Vigna said 40% of new customers to the brand are below the age of 40. That compares to just 18 months ago, when he said that figure stood at 30%. It's an impressive result for a brand whose current...

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Motor Authority broke the news in on Wednesday, March 19, 2025.
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