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Alibaba · ChinaChina's 618 shopping festival set a record with 855.6 billion yuan in sales, despite decreased daily spending. The extended sales period and consumer subsidies helped boost overall GMV. However, consumer enthusiasm for such events has waned, with year-round discounts diluting excitement and impacting retail trends.See the Story
Record Sales Amidst Waning Excitement: China's 618 Festival Results
57% Left coverage: 7 sources

AgricultureSimply put, brands selling on Zepto will be able to track the entire marketing funnel for a product -- from lead generation to delivery. This will allow them to target areas and platforms to run their ad campaigns on.See the Story
The Trade Desk, Zepto Partner to Boost ad Targeting
100% Right coverage: 1 sources