YouTube tops Disney and Netflix in TV viewing, Nielsen finds

YouTube is the biggest thing on TV for the third time in three months

The platform has American viewers hooked....

YouTube tops Disney and Netflix in TV viewing, Nielsen finds

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April Nielsen's report shows that YouTube has maintained the largest share of TV viewing for three consecutive months.

The Rise of YouTube TV: Why Creators Are Winning the Content War

YouTube’s Living Room Takeover: A New Era for Entertainment Consumption As creators reshape content for the big screen,… The post The Rise of YouTube TV: Why Creators Are Winning the Content War appeared first on IMP.NEWS.

If we knew that YouTube was gaining ground in the face of declining television, the latest figures provided by Nielsen represent a spectacular step forward that may well be the norm of tomorrow... In the latest report "Media Distributor Gauge" dated April, we see that the American audiovisual landscape has been completely upset by [...]

YouTube tops Media Distributor Gauge for third month

The YouTube app running on a smartphone. (Stock image) Google-owned video platform YouTube continued as the most-dominant media company in Nielsen’s monthly Media Distributor Gauge in April, the measurement firm revealed on Tuesday. April was the first month that the companies listed in the Media Distributor Gauge did not change positions on a sequential basis, a Nielsen analyst confirmed. YouTube maintained its top position for the third straig…

Tubefilter: For the first time, brands are spending the biggest chunk of their budgets on YouTube’s connected TV ads

Tubefilter: For the first time, brands are spending the biggest chunk of their budgets on YouTube’s connected TV ads. “At YouTube‘s Brandcast presentation earlier this month, it reminded the world yet again that it wants to dominate TV screens. And, well, it is dominating. According to Nielsen, it’s been the #1 streaming service in the U.S. for two years straight, and new data presented at Brandcast showed YouTube now generates more watch time t…