Youth Aspirations and Market Realities – Business Manager

Youth Aspirations and Market Realities – Business Manager

Imagine a young professional dreaming of landing a job at a creative agency where they can contribute to developing innovative and effective campaigns. They are inspired by stories of viral marketing and industry pioneers, and see themselves as an innovator. However, the job market tells a different story: vacancies often require skills in data-driven marketing, AI applications, or years of experience that candidates may not yet have. This gap h…