US EditionXcel Energy partners with Lippincott to build its new brand focused on customer-first energy
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Xcel Energy partners with Lippincott to build its new brand focused on customer-first energy
June 16, 2025 (New York, New York) – Xcel Energy has launched its new brand platform, Making energy work better, created and designed by global brand, experience and marketing consultancy Lippincott. As a vital energy provider to nearly four million homes and businesses across eight states, Xcel Energy’s new brand was designed to resonate across regions and build trust with customers. Lippincott partnered with Xcel Energy to deliver a complete b…
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