WPP Media Launches Its ‘Manhattan Project’ Tech Solution Into a Crowded AI Market

WPP Media launches AI-driven tool to push beyond ID-based targeting

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying.  The American public believes generative AI will have a negative impact on U.S. society, according to recent polling by Pew and Forrester. But advertising clients clearly think the tech is a solution to the…

Cynopsis 06/06/25: The Property Brothers go West

Friday June 6, 2025 IN THE NEWS Two days after introducing the industry’s first Large Marketing Model, WPP Media announced the expansion of Open Intelligence with a series of integrations and partnerships. New retail data partners include Boots Media Group, Criteo, DICK’s Sporting Goods, and Ocado Ads. “Retail media, via commerce and data intelligence, has quickly evolved to become central to consumer marketing strategy,” said the WPP Media an…

WPP Media launches AI-driven tool to push beyond ID-based targeting – RetailWit

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

Today’s Digest discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy by cutting costs, as well as Disney and Microsoft announcing further layoffs amid AI restructuring. WPP Media Unveils Open Intelligence WPP Media has launched Open Intelligence, a new data solution [...] The post Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy appeared first on ExchangeWire.com.