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Top Cynopsis Media News

Warner Bros. Discovery to split into two public companies by next year
US Economy · United States

Warner Bros. Discovery to split into two public companies by next year

55% Center coverage: 202 sources
See the Story
‘Slow Horses’ Season 5 Gets A Release Date And First-Look Images
BAFTA · London

‘Slow Horses’ Season 5 Gets A Release Date And First-Look Images

70% Center coverage: 17 sources
Slow Horses Season 5 is coming soon.See the Story
Star Trek: Strange New Worlds Renewed for Fifth and Final Season
Ryan Reynolds

Star Trek: Strange New Worlds Renewed for Fifth and Final Season

Coverage: 15 sources
The five-year mission of the USS Enterprise under the command of Captain Christopher Pike is coming to an end. Star Trek: Strange New Worlds has been renewed for its fifth and final season, Paramount+ announced Thursday. Production on the final season begins later this year; Season 4 is currently in production.The first two episodes of Season 3 premiere on Paramount+ on July 17. After that, new episodes will drop weekly on Thursdays, with the se…See the Story

Bob Iger Says Disney Unlikely to Follow Comcast and Warner Bros. Discovery In Exiting the TV Channel Business

67% Left coverage: 3 sources
The CEO also said thatBob Iger · BurbankSee the Story

CW Sports Drama 'All American' Renewed for Eighth and Final Season

57% Left coverage: 7 sources
The CW Network announced sports drama "All American" will return for an eighth and final season in 2026.MTVSee the Story

‘Smiling Friends’ Lands Two-Season Pickup at Adult Swim

100% Left coverage: 1 sources
Smiling Friends is renewed for seasons 4 and 5 at Adult Swim; season 3 premieres this fall. Michael Cusack (Pim), Zach Hadel (Charlie) talk the show.See the Story

06/09/25: Cynopsis Media Tech Update

Open the article to view the coverage from Cynopsis MediaRead Article

WPP Media Launches Its ‘Manhattan Project’ Tech Solution Into a Crowded AI Market

100% Center coverage: 2 sources
If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying.  The American public believes generative AI will have a negative impact on U.S. society, according to recent polling by Pew and Forrester. But advertising clients clearly think the tech is a solution to the…MicrosoftSee the Story

065/02/25: Cynopsis Media Tech Update

Monday June 2, 2025 The pace and scope of change related to the artificial intelligence technology evolution is unprecedented, according to a report from VC firm Bond titled “Trends – Artificial Intelligence.” Take OpenAI’s ChatGPT, which the report calls “history’s biggest ‘overnight’ success (nine years post-founding).” Unlike the Internet 1.0 revolution, where technology started in the US and steadily diffused globally, “ChatGPT hit the worl…ChatGPT · New YorkRead Article

Explained: Why GroupM Is Now WPP Media and What It Means for Marketers

New Delhi: When Sir Martin Sorrell created GroupM in 2003, the problem advertisers paid to solve was simple: get me the lowest TV spot and full-page rate. Scale drove price, and the job was to aggregate budgets across Mindshare, Wavemaker, EssenceMediacom and others so WPP could strong-arm broadcasters and publishers. Twenty-two years later, that advantage has thinned: auctions are biddable, addressable inventory is fragmented, and the power has…Artificial IntelligenceSee the Story

Cynopsis 05/23/25: Football dominates sports viewership

Friday May 23, 2025 Cynopsis will not publish Monday, May 26, in observance of Memorial Day. IN THE NEWS The NFL dominates US sports viewership, according to a study from Involved Media, which found 79% of respondents follow the league. Next came college football (52%), MLB (49%) and the NBA (49%). The research also found: · 90% of sports viewers use at least one SVOD. · 61% of sports viewers use all three of the following: SVODs, AVODs and l…Fort Worth · Fort WorthRead Article

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