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Within 'The Cube', Philip Morris's R & D Bet to Reinvent His Business

Summary by 20minutos

In the heart of Europe, between mountains and Swiss lakes, the historic tobacco company Philip Morris faces its legacy with a scalpel of innovation and investment, as do the great oil companies that seek to diverge from the crude to embrace a less charred future. The company opens to Economic Information the doors of the nerve center of its metamorphosis: The Cube. A solemn R & D center located on the banks of the lake of Neuchâtel, between the …

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Within 'The Cube', Philip Morris's R & D Bet to Reinvent His Business

In the heart of Europe, between mountains and Swiss lakes, the historic tobacco company Philip Morris faces its legacy with a scalpel of innovation and investment, as do the great oil companies that seek to diverge from the crude to embrace a less charred future. The company opens to Economic Information the doors of the nerve center of its metamorphosis: The Cube. A solemn R & D center located on the banks of the lake of Neuchâtel, between the …

5 days ago·Madrid, Spain

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20minutos broke the news in Madrid, Spain 5 days ago on Sunday, June 1, 2025.

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