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The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work

OpenAds aims to enhance auction integrity and fairness by using Prebid’s open-source technology, improving advertiser and publisher outcomes with up to 15% better campaign performance.

Summary by Adweek
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem

2 Articles

DigidayDigiday
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With OpenAds, The Trade Desk is rewriting what it means to be 'buy-side'

The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.

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AdweekAdweek
Center

The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work

CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem

Read Full Article
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Adweek broke the news in on Tuesday, October 14, 2025.
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