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OpenAI Acquires AI Finance App Roi In CEO-Only Deal As Consumer Products Push Continues - Airbnb (NASDAQ:ABNB), Maplebear (NASDAQ:CART)

OpenAI acqui-hires Roi's CEO Sujith Vishwajith as the AI startup winds down, marking a move to enhance personalized consumer AI amid billions spent on infrastructure.

  • On Friday, OpenAI acquired Roi, a New York-based AI personal finance app, with CEO Sujith Vishwajith joining while the rest of the four-person staff do not as the app winds down.
  • Earlier this year, OpenAI completed multiple acqui‑hires including Context.ai, Crossing Minds, and Alex, signaling a pivot toward consumer products like Pulse and Sora amid heavy data centers and infrastructure spending.
  • Founded in 2022 and backed with $3.6 million in seed funding, Roi focused on personalization by aggregating stocks, crypto, real estate, DeFi, and NFTs into one app with an AI chatbot.
  • The shutdown will delete Roi user data, raising privacy concerns, while industry observers call it an acqui-hire to boost OpenAI's consumer revenue after its $500 billion valuation surge.
  • Regulators may scrutinize AI financial advice as firms fold fintech talent into larger AI platforms, and integrating Roi's expertise could accelerate OpenAI's consumer AI tools handling sensitive investment data.
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TechCrunch broke the news in United States on Friday, October 3, 2025.
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