Wise Innovation, the Chilean company of ‘meta-marketing’ that seduces Disney, Marvel and Shakira

While the world remains divided between fearing or trusting artificial intelligence (AI), Chileans Igal Weiztman, 45, and Mariana Pardo, 44, both from Santiago, chose the way to make it their ally. They founded Wise Innovation Studios in 2020, the first study of ‘meta-marketing’ in Latin America that performs immersive advertising experiences and whose proposal has already conquered giants such as Disney, Marvel, Unilever, Samsung, L’Oréal, Peps…