US EditionWhy Unlocking Efficiency is the Key to Agency Success - Basis Technologies
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Why Unlocking Efficiency is the Key to Agency Success - Basis Technologies
Advertising agencies are facing mounting pressure from all directions. Economic volatility and decreased consumer spending are pushing marketers to make their budgets go further. Signal loss and privacy regulations are complicating the task of effectively reaching and engaging audiences. And, brand safety concerns are skyrocketing, driven by content moderation rollbacks on social media platforms, the proliferation of AI-generated mis- and disinf…
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