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Top basis.com News

Beyond Retail: The Rise of Commerce Media - Basis Technologies
United States · United States

Beyond Retail: The Rise of Commerce Media - Basis Technologies

Commerce media has all the characteristics of a digital advertising channel that brands of all kinds can’t afford to ignore. What began with retailers has expanded into travel, payments, and other sectors rich in transactional data—empowering advertisers to connect with targeted audiences in relevant moments with personalized messages. Because commerce media is powered by first-party data, those audiences, moments, and messages are as targeted, …Read Article
Innovations in Search and Social Advertising - Basis Technologies

Innovations in Search and Social Advertising - Basis Technologies

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.Read Article
Convergent TV Advertising in 2025 - Basis Technologies
Television

Convergent TV Advertising in 2025 - Basis Technologies

Largely speaking, TV was simpler in the days of yore. Sure, there was the stress associated with missing the start of your favorite sitcom (in the days before DVRs or streaming), or the conflict that arose when two of your go-to shows aired opposite one another. But just a decade ago, watching TV was relatively straightforward. Fast forward to today, and watching your favorite TV content has become an increasingly complex and decision-riddled en…Read Article

Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders - Basis Technologies

Economic pressures are mounting across the advertising industry. The sector saw its fifth straight month of job losses in April, while growth predictions for the year have been downgraded. This decline is partly driven by a steep dive in consumer sentiment, which is now 26.5% lower than at the start of the year and at the second-lowest level ever recorded. Amidst this turbulence, more than 60% of advertisers expect their budgets to shrink betwee…Read Article

How Advertisers Can Adapt to Google’s AI Overviews - Basis Technologies

Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. As AIO prevalence grows, early data reveal effects on both organic and paid media performance. And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? Since Google introduced AIOs, their pr…Google · United StatesRead Article

Maximizing Programmatic CTV in 2025 - Basis Technologies

The TV upfronts may still be a fixture in the industry calendar, but their influence is shrinking. As streaming viewership continues to rise and more households opt for connected TV (CTV) over traditional channels, advertisers are shifting dollars away from fixed linear commitments. Even more, they’re gravitating towards the reach, efficiency, and flexibility offered by programmatic buying. The clear new winner in this evolving landscape? Progra…United States · United StatesRead Article

AI chatbot usage has surged, but search engines remain dominant for now: analysis

100% Right coverage: 1 sources
Based on limited SEMrush web traffic data between 2023 and 2024, one firm has explored the evolution of non-mobile web searches Based on a comparative analysis of global web traffic trends across generative AI chatbots and traditional search engines over a 24 month period*, a search engine rankings and link-building advisory firm has disclosed some findings from the data. First, in terms of the overall web traffic trends analyzed (mobile search …GoogleSee the Story

Executive Summary: 2025 Advertising Agency Report - Basis Technologies

Overview Advertising agencies are experiencing a period of extraordinary transformation, caught between rising client expectations, mounting operational pressures, and revolutionary technological opportunities. To better understand the industry’s greatest obstacles and opportunities, Basis conducted a comprehensive survey of 100s of professionals at leading advertising agencies. The findings offer a window into the brewing challenges, strategic …Read Article

Why Unlocking Efficiency is the Key to Agency Success - Basis Technologies

Advertising agencies are facing mounting pressure from all directions. Economic volatility and decreased consumer spending are pushing marketers to make their budgets go further. Signal loss and privacy regulations are complicating the task of effectively reaching and engaging audiences. And, brand safety concerns are skyrocketing, driven by content moderation rollbacks on social media platforms, the proliferation of AI-generated mis- and disinf…United States · United StatesRead Article

2025 Advertising Agency Report - Basis Technologies

2025 is shaping up to be a critical year for advertising agencies. Agencies are experiencing a period of extraordinary transformation, caught between rising client expectations, mounting operational pressures, and revolutionary technological opportunities. To better understand the industry’s greatest obstacles and opportunities, we conducted a comprehensive survey of 100s of professionals at leading advertising agencies. The findings offer a win…Read Article

Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025 - Basis Technologies

Brands and agencies are bracing for economic turbulence. Amidst the Trump Administration’s shifting tariff announcements, budget reallocations, massive federal layoffs, and other emerging economic policies, global ad spend forecasts have been reduced by nearly a full percentage point. Consumer spending is also slowing due to economic concerns, with consumer sentiment declining for the third consecutive month in March—and down 27% year-over-year.…Donald Trump · New YorkSee the Story

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