See every side of every news story
Get Started
SubscribeLogin
basis.com image

News from basis.com

Top basis.com News

Recalibrating Identity - Basis Technologies

Recalibrating Identity - Basis Technologies

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise. Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers practi…Read Article
How Advertisers Can Adapt to the Age of AI Slop - Basis Technologies
Jesus Christ · United States

How Advertisers Can Adapt to the Age of AI Slop - Basis Technologies

Over the last few years, the internet has been flooded with AI-generated content: from bizarre viral imagery like shrimp Jesus, to lifelike dog videos that blur the line between real and synthetic, to fabricated news headlines and disturbingly realistic depictions of violence and tragedy. Where such content may once have felt fringe or experimental, it has now quickly become mainstream. And while its quality and intent varies widely, the collect…Read Article
Becoming an AdTech God - Basis Technologies

Becoming an AdTech God - Basis Technologies

While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Ari joins host Noor Naseer to discuss the book and the impact of storytelling in adtech. The post Becoming an AdTech God appeared fi…Read Article

Breaking News Topics Related to basis.com

Technology icon

Technology

Oil and Gas Sector icon

Oil and Gas Sector

United States icon

United States

Amazon icon

Amazon

Germany icon

Germany

Artificial Intelligence icon

Artificial Intelligence

Journalism icon

Journalism

Meta icon

Meta

News
For You
SearchBlindspotLocal