Why Papa John's Failed in India | Papa John's Case Study
1 Articles
1 Articles
Why Papa John's Failed in India | Papa John's Case Study
Papa John’s, one of the world’s largest pizza delivery chains, entered the Indian market in 2006 with high hopes and global brand recognition. However, despite its international success, the brand struggled to connect with Indian consumers and eventually exited the market in 2017. This case study explores the reasons behind Papa John’s failure in India, including its challenges with localization, competition, and operational strategy, and what l…
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