US EditionWhy F1's commercial boom "can't be taken for granted"
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Brands are once again scrambling to join the F1 ecosystem and associate their image with that of the discipline. The incredible growth of Formula 1 continues to attract global brands who want to be part of its expanding ecosystem and it is no longer just car logos. – Audience growth In 2024, the F1 attracted 1.6 billion cumulative viewers, with a 9% increase in the number of unique viewers each year. The F1's digital presence is growing, with ne…
Why F1's commercial boom "can't be taken for granted"
With McLaren taking over Trafalgar Square, LEGO trophies on the Silverstone podium and Harrison Ford announcing a new partnership with Glenmorangie, Formula 1 really tapped into its ever-deepening commercial reservoir during the week of the British Grand Prix.Given her role within F1, Emily Prazer would have been delighted to see the series “out-activate” Wimbledon, with the famous grass ...Keep reading
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