US EditionWho Is the Drug Addict? Ores and Federation Addiction Hijack the Game "Who Is It?"
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On Thursday 26 June, on the occasion of the International Day Support. Don的t Punish, Orès France and Federation Addiction unveil a shock campaign called "Who is the drug addict?" Thought to break prejudices and open the dialogue around drug use, this operation diverts a famous game of society and recalls that use has neither face nor profile. In France, more than 21 million people have already experienced an illicit drug in their lives. Yet, the…
On the occasion of the International Day Support. Don的t Punish, the Addiction Federation and Orès agency launch a campaign for the least original: a hijacking of the famous game Who is it?, renamed for the occasion Who is the drug addict? Behind this playful wink hides a much deeper message: to bring down the clichés that stick to the skin of drug users. The principle of the game remains the same. Devining the character of the other by asking a …
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