What role does content marketing play in SEO growth?

How To Say No: 5 Scripts for Content Marketing Requests

The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleague’s work. End the frustration and learn to say no politely and strategically with this advice.

What role does content marketing play in SEO growth?

Digital marketing is a complex business discipline with many strategies to promote one’s brand online. It offers a wide range of tools and opportunities that skilled marketers leverage to achieve outstanding results.What often happens is that marketers become so persevering and immersed in a particular strategy (like SEO) that they overlook other wonderful opportunities within their reach. They live in marketing silo islands and are reluctant to…

Consulting Tip #10: Why Choose Focused Content Marketing Over Promotion - Johanna Rothman

In several recent conversations, new nonfiction authors and consultants asked how to best use their time to promote their book or consulting business. Some people asked if they should run ads or otherwise promote their books. (Promotion works differently for fiction. This post is just for nonfiction.) That's when I asked if they knew the difference between content marketing and promotion. They were a bit confused, so here's how I define the diff…