US EditionWhat is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type - Digital Boom
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What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type - Digital Boom
Performance Max is Google’s most advanced campaign type, yet 67% of marketers still don’t fully understand how to use it effectively. Launched in 2021 and evolving quickly, it automates ad delivery across Google Search, Shopping, Display, YouTube, Gmail, Discover, and Maps using AI to maximize conversions. But Performance Max isn’t just another campaign type, it changes how marketers approach control, targeting, and optimization. What Is Perform…
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