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Top Digital Boom News

Egypt Unveils 'Digital Egypt' Strategy With 5G Launch
5G · Egypt

Egypt Unveils 'Digital Egypt' Strategy With 5G Launch

50% Left coverage: 4 sources
Egypt is committed to building a "Digital Egypt" through a clear strategic vision that recognizes the Information and Communications Technology (ICT) sector as a crucial driver of economic development. Prime Minister Mostafa Madbouli articulated this vision on Wednesday during the official launch of 5G mobile services in Egypt, held at the Pyramids area in Giza.See the Story
How to Enable Copy and Paste Between Apple Devices - Digital Boom
Apple

How to Enable Copy and Paste Between Apple Devices - Digital Boom

Want to copy something on your Mac and paste it instantly on your iPhone or iPad? Apple’s Universal Clipboard makes this possible — but it must be properly set up first. If it’s not working, chances are you’re missing one critical step. Below is everything you need to know to enable and use Universal Clipboard to copy and paste seamlessly across Mac, iPhone, and iPad. What Is Universal Clipboard? Universal Clipboard is a Continuity feature that …Read Article
How 'Freed from Desire' Went Viral in Football: Marketing Lessons from an Unlikely Global Anthem
Manchester, England · Manchester

How 'Freed from Desire' Went Viral in Football: Marketing Lessons from an Unlikely Global Anthem

When Gala released “Freed from Desire” in 1996, it was a Eurodance track that achieved moderate European success before fading from mainstream attention. Nearly three decades later, it has become one of the most recognizable sounds in football stadiums worldwide—an accidental masterclass in organic viral marketing. This transformation offers valuable lessons for digital marketers about how content spreads organically across cultures and platform…Read Article

Google Ads Quality Score: How to Lower Costs & Improve Ad Performance - Digital Boom

Google Ads Quality Score is a 1-10 rating that determines how much you pay per click and where your ads appear. A higher Quality Score means lower costs and better ad positions—potentially saving you 30-50% on advertising spend while improving campaign performance. This guide shows you exactly how to check, understand, and optimize Quality Score with proven strategies from 200+ Google Ads accounts across global and MENA markets. Quick Quality S…Dubai, United Arab Emirates · DubaiRead Article

CTR (Click-Through Rate): The Marketing Metric That Makes or Breaks Your Campaigns - Digital Boom

CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It’s the difference between campaigns that burn through budgets and those that drive real business results. Here’s why CTR matters: Google rewards high-CTR ads with better positions and lower costs. Facebook shows high-CTR content to more people. Your boss judges campaign success by it. Simple as that. How to Calculate CTR (It’s Simple Math) C…Read Article

What Is CPM? Meaning, Formula, and MENA Benchmarks - Digital Boom

CPM, or Cost Per Mille, is a pricing model where advertisers pay for every 1,000 impressions. It’s commonly used in display, video, and brand awareness campaigns where the goal is visibility, not clicks or conversions. How is CPM Calculated? Use this formula to calculate CPM: CPM = (Total Cost ÷ Total Impressions) × 1,000 Example: If you spent $400 and your ad was shown 200,000 times: CPM = (400 ÷ 200,000) × 1,000 = $2.00 Why CPM Matters CPM is …Apps · EgyptRead Article

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty - Digital Boom

Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride credits, access to top-rated drivers, and faster customer support for a flat monthly fee of EGP 65. Available to all users across Egypt, Uber One allows riders to earn up to 15% back in Uber One Credits on eligible trips. These credits are automatically added to the user’s Uber Wallet within one hour and c…Uber · CairoRead Article

Publishing for Machines: The 2025 Guide to LLM-Ready Content - Digital Boom

Large Language Models (LLMs) like ChatGPT, Perplexity, and Google Gemini are transforming how users discover and consume content. Here’s how publishers can prepare their websites for this AI-first future. What Does “LLM-Ready” Mean? Being LLM-ready means your content is easily discoverable, understandable, and usable by AI models that summarize or answer user queries. Unlike traditional SEO, LLM-readiness focuses on structured, factual, and tran…GoogleRead Article

Thndr Raises $15.7M to Expand into Wealth Management in MENA - Digital Boom

Cairo-based investment app Thndr has raised $15.7 million to roll out new wealth products and expand beyond stock trading in the Middle East. The round was led by Prosus, with support from Y Combinator, BECO Capital, Endeavor Catalyst, JIMCO, Raba, and Onsi Sawiris. Thndr’s total funding now stands at $37.76 million. New Products: Thndr Alpha and ThndrX Thndr Alpha offers goal-based portfolios for beginners, while ThndrX is a desktop platform fo…Cairo, Egypt · CairoRead Article

Microsoft-backed UK tech unicorn Builder.ai collapses into insolvency

46% Center coverage: 11 sources
Once high-flying group founded by Sachin Dev Duggal says its was unable to recover from ‘past decisions’MicrosoftSee the Story

Twitter History: Evolution, Timeline and Key Milestones - Digital Boom

From Jack Dorsey’s first tweet in 2006 to Elon Musk’s high-profile $44 billion acquisition in 2022, Twitter has reshaped how people communicate online. Here’s a complete look at Twitter’s history, timeline, and product evolution. Twitter Timeline Summary Year Milestone 2006 Jack Dorsey posts first tweet 2009 Verified accounts, retweets, and hashtags launched 2013 Twitter files for IPO 2015 Live streaming via Periscope 2017 Twitter becomes …Elon Musk · San FranciscoRead Article

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