US EditionWhat Is It Like to Maintain a Fashion Brand in the Brazilian Market?
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This article is written by a student writer from the Her Campus at Casper Libero chapter. Since “Fast Fashion” began to appear in Brazil in the early 2000s, it has become increasingly difficult to maintain an independent brand. After all, who doesn’t prefer pieces that are produced in less time, cheaper and that are always in line with the current trends? Creative and financial difficulties are two of the most difficult challenges to be faced by…
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