US EditionWhat Comes After Conversion? The Funnel Doesn't End Where You Think It Does, Explains Ishita Agrawal - New York Weekly
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What Comes After Conversion? The Funnel Doesn't End Where You Think It Does, Explains Ishita Agrawal - New York Weekly
By: Natalie Johnson For decades, the sales funnel has largely maintained its traditional structure: awareness, interest, decision, and then conversion. Brands have devoted significant resources—time, money, and creativity—into fine-tuning each segment of this funnel, all in pursuit of that elusive final click. If they’re fortunate enough, this effort can lead to a repeat purchase, further solidifying customer loyalty. However, as we step into 20…
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