US EditionApple’s 15% Mini-App Move Gets Tencent to Cut It In
Apple's new Mini Apps Partner Program applies a 15% commission to WeChat mini games and apps, generating $4.5 billion for Tencent last quarter, closing a previous revenue gap.
- Earlier this year, Apple cut its take to 15 percent on purchases inside mini apps and reached a parallel agreement with Tencent to include WeChat mini‑program ecosystem in its revenue net.
- The Mini Apps Partner Program requires apps to use HTML5, JavaScript, and support age-declaration and commerce APIs, building on 2024 App Store changes that let mini apps integrate with Apple's In-App Purchase system.
- WeChat mini games and apps generated 32.3 billion yuan in the quarter ended September 30, and the Tencent deal closes a loophole letting WeChat avoid paying Apple fees.
- Regulatory pressure and competitor moves have reshaped commission incentives as authorities in Australia, the European Union, Japan, India, South Korea and the UK press app platforms, while Amazon and Google lowered commissions after Apple reduced its rates.
- Publishers can turn large apps into mini‑app platforms under Apple's oversight, recalling past disputes over technical restrictions like Adobe Flash and Objective‑C rules, which Epic Games and Tim Sweeney highlighted.
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East Bay Times
siliconvalley.comApple, Tencent agree to 15% cut of WeChat mini app spending
Tencent Holdings Ltd. has struck a deal with Apple Inc. that will see the iPhone maker handle payments and take a 15% cut of purchases in WeChat mini games and apps
WeChat to support virtual payments on iOS, Apple cuts commission to 15% · TechNode
On Friday, WeChat announced that its Mini Programs will support virtual payment functionality on iOS, with Apple reducing its commission rate to 15%. Previously, iOS Mini Programs faced long-standing restrictions on virtual payments due to Apple’s ecosystem rules, affecting both user experience and developer revenue. This adjustment comes as part of Apple’s new Mini Program Partner Program, which aims to attract platforms like WeChat by offering…
Apple and Tencent Agree to 15% Fee on WeChat Mini Game Purchases
Tencent Holdings Ltd. has struck a deal with Apple Inc. that will see the iPhone maker handle payments and take a 15% cut of purchases in WeChat mini games and apps, resolving a high-profile dispute that’s dogged the world’s largest smartphone arena.
Apple has found a new and impressive source of revenue. According to reports, extensive negotiations with Tencent have been successful, and the parties have reached an agreement that promises Apple substantial profits. Photo: MacRumors The agreement concerns commission fees for transactions within WeChat. WeChat is a unique Chinese service that combines a messenger, an app ecosystem, and a variety of integrated games and services. Many residents…
Tencent and Apple Reach 15% Cut Landmark Deal on WeChat Mini Game Payments
Tencent Holdings Ltd. and Apple Inc. have reached an agreement that allows the iPhone maker to handle payments for WeChat mini games and apps while taking a 15% commission on transactions, Bloomberg reports. The deal marks the resolution of a long-standing dispute that has challenged Apple’s control over its in-app payment ecosystem in China, the […] The post Tencent and Apple Reach 15% Cut Landmark Deal on WeChat Mini Game Payments appeared fir…
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