We Travel Even when War Threatens, Artificial Intelligence Is in Control
2 Articles
2 Articles
For decades, travel risk management has followed a geographical approach. It involved identifying on a map which countries posed a threat due to armed conflict, health outbreaks, or civil unrest. However, this traditional approach is no longer sufficient to understand the current complexity of global travel. Today, risk depends not only on the destination. It also—and above all—on the traveler. In this context, artificial intelligence (AI) is be…
World tourism is back in full swing – but the focus has shifted from quantity to quality, from experience to social impact, from marketing to artificial intelligence. Travel is no longer a goal, but a means: a mediator of identity and competitiveness, but due to war tensions, the driving sector is also suffering a lot of losses. That is why the strongest currency is trust, and the primary attraction is security, Dávid Rasztovits, an internationa…
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