Wayne Griffiths Already Warned Him as CEO of CUPRA: Goodbye to the SUVs and Hello to the Cars with “Provocative Cars” - Hybrids and Electrics

smartdroid.de

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Ownership

In the VW Group, one experiment after another occurs: the direct distribution of electric cars via the so-called agency model is withdrawn in several brands. Cupra also makes a clear cut and ends this distribution route with immediate effect – only the electric models Born and Tavascan are affected. In the agency model, the purchase contract runs directly between the manufacturer and the customer. Dealers only act as intermediaries and get a fix…

hibridosyelectricos.com

Factuality

Ownership

Wayne Griffiths has been a key figure in the transformation of SEAT and CUPRA, but left his position as CEO of both brands of the Volkswagen Group to undertake new projects. Since 2020, Griffiths promoted electrification and positioned CUPRA as an independent brand, highlighting with models such as CUPRA Born and the next Raval. He expressed concern about the low demand for electric cars in Spain, which represents only 5% of the market, and crit…