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Walmart’s Mid-Autumn Festival ads tap sound for sensory pleasure
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Walmart’s Mid-Autumn Festival ads tap sound for sensory pleasure
Mid-Autumn Festival is an important event in the Chinese calendar. It’s a chance to catch up with family, return to your hometown, and take a much-needed week off from work. It’s also a time for businesses to plug their brands. Walmart’s Mid-Autumn Festival ad campaign has done it with a touch of finesse. In the ads, Walmart (沃尔玛) uses artful techniques to overcome the inherent challenge of marketing fresh produce. That challenge being when adve…
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